SMS (Short Message Service) Marketing helps in promoting the company offers. It is considered to be one of the best and fastest handy tools as a person belonging from any community can avail the best promotions available in the market as per consumer requirements. Along, for the people who are not availing much of internet facilities are benefited with it.
Using SMS as a form of marketing means that a cute romantic shayari is typed carefully with the short and clear message so that it is easier to communicate with the common man. SMS marketing can be more effective to drive conversations where you are targeting people who actually want to receive your offers or promotions. With SMS Marketing one can learn more about customers which means great results in a short period of time. Companies can interact with the public more effectively. Customer get their needs met, companies have their sales increased.
There are two types of messages you can send with SMS Marketing:-
- Campaigns – means the one to many “bulk” messages. They are typically used to communicate promotions (coupons, sales) etc. or general information(event details, weather alerts etc.)
- Transactional – means one to one messages that are triggered by a certain event or behavior. Eg. Order Confirmation